Branding Strategy & Creative Direction Template + BONUS (INDD)

Before diving into creating a brand, starting with a strong foundation of branding strategy helps sets the tone for the project. Using your strategy to guide your creative direction for your brand creation helps the client visualise what you propose. The structure of this template has been designed to help you take your client through the branding strategy and showcase the creative direction you have in mind for their brand in a clear and concise way.

Plus BONUS resources of The Type Pairing Guide and The Colour Book to support and inspire your brand creation.

• 28 Pages Including:
  • General cover pages
  • Table of contents
  • Section cover pages
  • Strategy section
  • Creative direction section
• Strategy Section Including:
  • Vision, mission, values, purpose, and buzzwords
  • Target audience, values, hesitations, dream client persona
  • Competitor analysis, point of difference, positioning, tone of voice
• Creative Direction Section Including:
  • Moodboard
  • Steering away from
  • Typography direction
  • Colour palette & psychology
  • Imagery direction
• BONUS RESOURCES
  • Type Pairing Guide with a library of fonts to swipe for your next branding project
  • Colour Book with a library of colour palettes to inspire you for your next project
• INDD File
  • Set up with paragraph styles and ready for you to customise to your branding in Adobe InDesign
• Free fonts & images included
  • All fonts used are Google fonts to ensure everything is user-friendly and easy to switch out. All images are free from Pexels and Unsplash.